Justin Seibert to speak at EDPNC export workshop in Greensboro

Direct Online Marketing President Justin Seibert will present on digital strategies for international success at an EDPNC Export Accelerator workshop on Oct. 28 in Greensboro, North Carolina. The session is aimed at helping North Carolina companies evaluate export markets and improve how buyers find them online.

Why it matters: - North Carolina companies exploring export markets need a clearer path to being discovered by international buyers. - Seibert’s session will focus on the digital tactics that can support visibility in new markets, including search and AI-driven discovery. - The workshop is designed to help participating companies assess whether international market opportunities are worth pursuing.

What happened: - Direct Online Marketing announced that President Justin Seibert will present “Digital Strategies for International Success” on Oct. 28, 2026, in Greensboro, North Carolina. - The session is part of Export Accelerator Workshop #3: Evaluating Market Potential. - The Economic Development Partnership of North Carolina runs the workshop through its Export Accelerator program.

The details: - The workshop’s purpose is to help companies evaluate international market opportunities. - Seibert’s session will focus on the digital side of reaching buyers in new markets. - International buyers are researching suppliers in more places than a standard search engine. - Seibert has spent much of 2026 speaking about how AI search tools affect which companies get found and recommended. - In July, Seibert presented “The New Trade Barrier: Getting Recommended by AI Search” at the NADEC conference. - On Oct. 29, Seibert will join the U.S. Commercial Service for “AI Search for Manufacturers: How Manufacturers Can Get Found and Recommended by AI Search,” a webinar for U.S. manufacturers. - Seibert founded Direct Online Marketing in 2006 and has worked in digital marketing since 2001. - Direct Online Marketing says it has helped companies on every populated continent grow through digital advertising and search. - Seibert was named one of the top 25 most influential PPC experts. - In 2017, Seibert was named West Virginia Exporter of the Year. - Seibert speaks frequently at international trade and marketing events, including U.S. Commercial Service programs. - Direct Online Marketing offers SEO, PPC, Agentic Engine Optimization and Generative Engine Optimization. - The company says Generative Engine Optimization focuses on visibility in AI platforms such as ChatGPT and Google Gemini.

Between the lines: - The workshop highlights how export readiness now includes digital discoverability, not just product fit or market demand. - Seibert’s recent speaking schedule shows how AI search is becoming a central issue for companies trying to reach buyers across borders. - Direct Online Marketing is positioning its services around both traditional search and newer AI platforms.

What's next: - Seibert is scheduled to deliver the Greensboro workshop session on Oct. 28. - He is also scheduled to appear in the Oct. 29 U.S. Commercial Service webinar for manufacturers. - Companies interested in AI-driven visibility will likely continue seeing this topic show up in trade and export education programs.

The bottom line: - Export growth is increasingly tied to whether overseas buyers can find a company online, and AI search is now part of that equation.